Losing Context - Bryan Haggerty

Epicenter Design Strategies

The guys over at 37Signals always seem to come up with some good work. Their latest topic is about implementing Epicenter Design. Which they describe as:

Epicenter design involves focusing in on the true essence of the page (the “epicenter”) and then building outwards.

Many times I feel that as designers we lose sight of the main goal of a particular page. We get so wrapped up in creating the right color scheme or layout that the true purpose of the page is lost. The Epicenter Design approach revolves around maintaining the goal of a page during the design process.

I realize that sometimes this can’t always be done due to the constraints of the marketing team, the company president, or even the manager of the project. But I think that even at the least keeping the ideologies of Epicenter Design in mind while designing will improve the usability of any page.